Rickard Lyko, CEO and founder of Lyko, has led the company from a small hair salon in Dalarna, Sweden, to the fastest-growing beauty specialist in the Nordics, achieving a turnover of over three billion SEK in 2023 and shipping over 6.2 million orders across eight European countries. Under his leadership, Lyko has become the most recognized beauty brand among consumers in Sweden and ranks in the top three in Norway, with strong growth in Finland. The company’s success was highlighted in November 2023, when over 3,000 people attended the opening of its flagship store in central Stockholm, making Lyko the most googled term that day.
THE FUTURE RETAIL PLATFORM
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